|1. Tell us a little about your experience before Nationwide and The Mortgage Works.
My first role in the financial services sector was at Lloyds Bank Insurance Direct where I managed a variety of direct mail campaigns for home and motor insurance. In September 2005, I moved to HSA, the health cash plan provider.
I joined Nationwide in 2011, working in the Mortgage Marketing team. I then moved to our Intermediary Marketing team in 2012 and focused on delivering our campaigns. I saw an opportunity to drive a consistent message across the whole of our intermediary communications …and here I am.
2. In a nutshell, what does your current role involve day to day?
There’s no typical day as such. But a lot of my day consists of making sure we’re getting the right messages to brokers, as I’m keen to ensure they understand the value we place on them. So it’s important to communicate the improvements we’ve made to better serve them. For example our return to Limited Company lending last year, removing max age limits for experienced landlords, improving our Broker Chat system and much more.
3. What do you enjoy most about your job?
The variety. And bringing our stories to life!
4. The Mortgage Works has gone through a brand refresh recently, what was the thinking behind doing this?
The Mortgage Works is a well-known and trusted lender that continuously demonstrates its commitment to the broker market. The refresh and updated proposition ensured the brand reflected the enhancements we’ve made to our products and service to support an evolving Buy to Let market.
We also wanted to ensure our brand maintained its contemporary style by refreshing our overall look – whilst keeping all the elements that brokers recognise in TMW.
5. What do you think is the most important message that The Mortgage Works needs to convey to brokers?
That we are relentless in our pursuit of doing things the right way, supporting brokers and their clients and developing products that do the job. That we work so The Mortgage Works.
6. How do you think The Mortgage Works stands out compared to other specialist lenders?
We have the expertise and the scale to support the whole BTL market, from First Time Landlords to limited companies. We also pride ourselves on being a constant presence in a changing market, which we’ve achieved by being innovative whilst remaining honest and transparent.
7. What’s next for The Mortgage Works brand?
There’re some exciting developments coming up in the second half of 2019, so watch this space. The pace of change is speeding up, especially in the IT side of the industry. So, we’ll be ensuring that we're at the forefront of these changes by making various improvements over the next few months.
8. How do brokers help you be more effective in your role?
Feedback is important to us. We always want to keep improving and broker feedback is essential to making this possible. From what they like, what they don’t, what they want to see more of and suggestions of content that will make placing business easier. If brokers have something they want to share with us, they can use our feedback page, or they can contact their BDM.